THE DETAILS ARE IN THE DESIGN
The Seattle University Viewbook is one of my favorite projects each year. The 2024-25 publication was completely redesigned to meet new brand standards and better reach the target audience. The design was simplified overall and features bold photography, clean typography, and minimal text.
What is a university viewbook? It's the primary publication used for recruiting students to a university. The target audience is high school students with their parents as a secondary audience.
This viewbook is 28 pages in length. As the only designer on this project, I worked closely with the Office of Admissions in creating this piece as well as the staff writer, managing editor, university photographer, and print vendor.
The cover features soft touch. A highlight of the project was providing art direction for a last minute photoshoot.
This viewbook is 28 pages in length. As the only designer on this project, I worked closely with the Office of Admissions in creating this piece as well as the staff writer, managing editor, university photographer, and print vendor.
The cover features soft touch. A highlight of the project was providing art direction for a last minute photoshoot.